AIQ brings order to CX chaos. Awards finalists were announced on AdExchanger's website: www.adexchanger.com/go/awards-2022/. Cognitivs inclusion as a finalist is the companys latest industry recognition. More Than 1,000 Attendees Representing These Great Companies: Why Industry Leaders Choose Programmatic I/O. To create more effective customer experiences, Bounteous combines a wide variety of specialties, including strategy, marketing, platform implementation, and operations, informed and inspired by Bounteous co-innovation methodology and digital expertise. He oversees relationships for monetization, ad tech, creative solutions and marketing services. STRATEGIC EDUCATION FOR DATA-DRIVEN PROFESSIONALS. Women whove had an exceptional impact on diversity and inclusion in their teams, companies and the media industry as a whole. Adtech is about leveraging tech to help brands interact with consumers, otherwise known as people. She previously served as Chief Commercial Officer of Nielsen Global Media, where she spent over 15 years in a variety of roles leading initiatives that allowed the 90+-year-old company to adapt and prevail in a time of change. As both an author and practitioner, Raja Rajamannar has very practical advice to share. The AdExchanger . Conference talks often contain a lot of broad promises of changing landscapes and bright futures. Congratulations to the best of the best in the digital marketing and advertising industry. From ad tech product to programmatic sales and ops, these women are expert translators using marketing and content to simplify messaging, or using sales their sales mastery to make the programmatic case to their partners. AdExchanger attracts more than 290,000 monthly unique visitors, and editorial newsletters and articles land in more than 39,000 subscribers inboxes daily. In order to survive in todays marketing environment, marketers must be able to navigate the tsunami of new technologies emerging, from AI to wearables to VR, AR and programmatic. The Marketing Technology ecosystem is undergoing unprecedented transformation. Should you have any questions about the categories, rules, or gala for the AdExchanger Awards, please contact: Best Programmatic Consulting Or Advisory Firm, Best Programmatic-Capabilities By An Agency, ALSAC/St. A huge thank you for this honor to AdMonsters and AdExchanger for the platform, to my team and company, who make all of this possible, And to my mom whos here with me on her birthday and has never missed being there for me. Nothing is more important to me, and to us, than lifting these women up and helping their dreams come true., Thank you again for the recognition and the opportunity -- it means so much, and I so value the AdMonsters organization. Congratulations to the 2022 AdExchanger Awards winners. Already in the midst of transformation, ad agencies were tested by the pandemic and the ensuing talent crisis. Commerce and digital marketing have converged, powered by consumer adoption of online shopping, as well as by retailers pushing more data and marketing to the web. Advertising is at a crossroads. Chat em up or use your AdExchanger Event app to set up a meeting. Email Emily Rocca at [emailprotected]. Ive been so lucky to have a seat at the table next to some very cool and incredibly smart people, and its been so impactful to be able to work closely with them and learn so much this early on in my career. Show me an interesting data-sharing partnership; Ill show you a cloud-based data clean room. "Bounteous is becoming a fast leader in the future of commerce, so we're excited to be recognized by AdExchanger for our co-innovation work, said Jon Reily, SVP of the Commerce Center of Excellence at Bounteous. Its where the first-party data lives because companies trust their rules to anonymize IDs and proprietary information. 2022 Access Intelligence, LLC All Rights Reserved. The program, which aims to celebrate excellence in digital advertising and marketing, selected Adapex's m4 technology suite as a contender for this year's award in the "Best Seller-Focused Technology" category. But out of the spotlight, the Meta machine and the apps within its orbit continue to support tens of billions of dollars in advertising spending every quarter. In this talk, Oz Etzioni, CEO of Clinch, the leading personalized advertising company, will not only point the way to a better future for advertising, hell show you a new technology that businesses like yours are using today to make those promises a reality. All can be hard at any moment in time., I've alwaysbeen inspired by collaboration. Reservations can be made using the Programmatic I/O Reservation Site or by calling the phone numbers below. AdExchangers community of marketers, publishers, technology platforms, service providers, and others came together to identify the companies and individuals who are making a major impact on marketing and ad tech.
So the way I keep on the pulse of Adtech is simply to live! You're always going to bring home something really exciting and interesting, something new. If you have any questions or inquiries about the 2023 Industry Preview. Thats what motivates me to bring my best self to work each day, and Im looking forward to progressing in my career so I can hopefully be that resource for others., Similar to my college love of Art History, I love Adtech because it synthesizes and reflects so many other aspects of our world in general. When typing in this field, a list of search results will appear and be automatically updated as you type. As regulation and consumers privacy expectations make third-party cookies obsolete and reshape how digital ads are bought and sold, Google is planning for a privacy-first future. Women blazing the trail in media tech and ad tech. 2. Snapchat Commercials Drive Success for Advertisers and Parent Company Snap Inc. Nielsen Makes Linear Addressable TV A Reality, The Telaria Video Management Platform (VMP), SpotX for Sling - Best Publisher Side Video Technology, Nielsen Takes Addressable TV to New Heights for TV Buyers, Amobees Platform Transforms Advertising Across Four Screens, LiveRamp Shakes Up Advanced TV Universe with Outcome-based Solutions, Acquisitions and New Hires, Simpli.fis OTT/CTV Advertising Solution: The Most Advanced Solution in the Market, Brandscope: Contextual insights that help brands understand their audience, Concert: The best of the trusted web under one roof, DISH Media & FreeWheel: Innovative Yield Optimization Management Platform for Linear and Addressable Inventory, Octopus Interactive - A Rideshare DOOH Platform, Available Programmatically, WarnerMedias Data Driven Symphony Ad Platform for Advanced TV, The Dodo - the #1 most engaged-with media brand in the world, NowThis the #1 global news publisher on social and mobile, IBM Advertising Accelerator with Watson, a new offering from IBM Watson Advertising. If you are experiencing symptoms of Covid-19, we ask that you kindly make the decision to stay home for your safety, and for the safety of your fellow attendees. Beam Suntorys first President of Brands, Jessica Spence, is changing the spirit companys approach to marketing by putting its legacy brands Jim Beam, Makers Mark, Courvoisier, Laphroaig, and more at the heart of the business. Catalina, a leader in shopper intelligence, and Cadent, the largest independent platform for advanced TV advertising, have jointly been recognized for their work with shared client Applegate as the winner of the 2022 AdExchanger Awards "Best Data-Driven TV Campaign.". Our Customer Experience Hub empowers everyone to be a CX champion by giving business teams the freedom to explore and action on customer data while helping technical teams extend and enhance existing technology investments to manage data governance, costs and performance. Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners. Technologies meant to bring us closer together often divides us. To learn more about Cognitiv, please visit cognitiv.ai. Its so important to be able to come to work every day to a support system where you can fail together, grow from mistakes, and win as a team when you finally get it right. Celebrating Excellence in Digital Marketing and Advertising. In this presentation, Rajamannar delves into his views on todays Quantum Marketing landscape and how he devises strategy as CM&CO of Mastercard. This presentation will explain how a broad cross-section of measurement stakeholders will be impacted by identity changes, and outline the thought process market leaders are going through to get from measurement metrics to a true measurement ecosystem. "Many of the best known names in the media and publishing industry are our customers. 2022 Digiday Tech Awards Winner Best Sell-Side Programmatic Platform Finalist Best Video Ad Server. Fundamental changes of how we interact with commerce, the brands we use, and how we acquire those products, are occurring every day and no one can predict where the end-state will be.". Industry Preview is an intimate and exclusive, one-day conference for senior executives in the data-driven digital media and marketing technology ecosystem focused on what to expect in the coming year. Please visit this page to reset your account and continue browsing our exclusive content. Great event to keep up with trends and network with industry peers., People are having chance conversations that can be valuable for both businesses. 1535 BroadwayNew York, NY 10036+1 212-398-1900. Should state and city guidelines change prior to the event, the information on this page will be updated and registered attendees will be notified.
Overall, AdExchanger is always a great source, but especially here you get some of the best companies, some of the best executives, in the world. The AdExchanger Awards program is focused on celebrating excellence in digital marketing and advertising. Jude Children's Research Hospital & Media.Monks, Best Overall Use Of Programmatic In A Marketing Campaign, Best Diversity, Equity, And Inclusion Initiative, The AdExchanger Award: Overall Excellence In Programmatic Media, Best Data or Measurement Strategy By A Marketer, ALSAC/St. I think it's good actually seeing some old faces as well.
Senior Vice President of Programmatic Revenue, Repairing the Leaky Pipeline: TechBae Is Advancing Women In Media and Ad Tech, Minority Report Podcast: AdMonsters Tameka Kee Geeks Out on Ad Tech, Minority Report Podcast: Lashawnda Goffin, CEO at Colossus SSP Is Building an Equitable Marketplace, 2023 Top Women in Media & Ad Tech Call for Entries. Publishers are keenly aware that maximizing revenue is a multi-pronged effort that involves: Improving overall programmatic ad quality in order to attract more premium advertisers Enabling users to report poor, Twitter
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Claravine, a pioneer in data integrity for the global enterprise, has been selected as a 2022 AdExchanger Award winner for Best Data Technology. Bounteous has broken through a competitive crowd to be recognized as one of the best commerce agency services in the world on behalf of its unique co-innovation enablement method and world class talent. Allow yourself to feel the fear and teach yourself how to make those feelings productive. The Year Ahead in Marketing and Technology, SAVE THE DATEEDISON BALLROM, NEW YORK CITYFEBRUARY 7, 2023. Cognitiv, the leading custom AI media buying solution , has been named a finalist in the 2022 AdExchanger Awards. Product Marketing Manager, Celtra; Sara Badler, Senior Vice President of Programmatic Revenue, Dotdash;Sarah Main, VP of Product, WeatherBug; Stephanie Hanson, Offering Manager, OneTrust; Jenny Stevenson, Senior Director, Digital Product, Consumer Reports; Anita Kekona, Publisher, Digital Trends, and many other well-deserving honorees. Heres a sample of the top mind issues that attendees will get the latest insights on: Congratulations to the 2022 AdExchanger Award winners and finalists. Not feeling well? Recent years have seen a revolution of media, commerce and first-party data. If you have any questions or inquiries about the 2023 Industry Preview, please contact Emily Rocca at [emailprotected], 2022 Access Intelligence, LLC All Right Reserved. POPSUGAR - the #1 most engaged-with Womens Lifestyle site in the U.S. Havas North America Villages Creative + Media, GroupeConnect, a bespoke agency for Bank of America, AdProfs industry newsletter: This Week In Ad Tech, Building a privacy-first global programmatic offering for the future, Goodway Group Anytime Fitness New Membership Campaign, Infiniti uses audience approach in Advanced TV to generate brand lift, Parodontax Digital Media Execution Bleeding Gums are NOT normal, The Publicis Media Platform by Precision: An End-to-End Resource Enabling & Optimizing Programmatic, Bringing a Massive Global Fashion Brand Portfolio In-House, The World's Most-Experienced Programmatic Consulting Firm, MediaLink: Architecting the Next Generation of Precision Marketing, Wyborcza.pl Programmatic Monetization Strategy, Using First Party Data To Make Google Do It, A Random Walk Down Madison Ave: Combining network & time-series analysis to identify short and long-term marketing response, DELVE Increases UNICEF USA New Donor Volume With Donor Segmentation Strategy in Google Cloud Platform, Driving More, Cheaper In-Store Visits Using Automation & Ad Format Diversification, Marzetti Veggie Dips: Scoring a Spot on the Big Game Party Table, Achieving Individual-Level Bidding in Retargeting Thanks to Predictive Visitor Scoring, Dynamic Media Activation with TRGR by Digitas, Powering Sales for Transamerica by Creating A Hub for Marketing Data, Bayer: Driving Performance with an In-House Strategy, Disney Parks, Experiences, and Products Trading Desk, Sprints In-Housing Success: Driving Exponential Omni-Channel Sales Growth, Uber Bidder 2.0 - Scaling globally through ML based targeting/bidding, Nestl launches new model to boost accountability and effectiveness in online ads, Kimberly-Clark Trading Desk: Running Towards Disruption in Digital Marketing, Kelloggs Pringles, Innovid and CBS Interactive: Sad Device Interactive Connected TV Ad, Hewlett Packard Enterprise: "Yellow brick" TV everywhere campaign, NinthDecimal, Xandr/WarnerMedia, Outback - Data Driven Linear TV Strategy Drives Incremental Store Visits, Performance Shoe Brand Gains 7% Brand Lift in New Market with Data-Targeted CTV, Precision Discovery Journey Publicis Media Precisions Programmatic Training Suite, Certifiably the Best Education Program in Programmatic Advertising, Jellyfish Helps Rackspace Deliver The Best Educational Tool Or Program, Pernod Ricard, 360i and Captify changed consumer perceptions that Malibu Rum is only for warm weather, Using Innovation To Help Consumers Make Google Do It, HSBC: Building Savings for a Rainy Day or a Lifetime. It has earned a spot as the leading voice covering how technology and data are transforming digital media and advertising. The AIQ CX Hub comprises four modular solutions customer data platform (CDP), Audience Center, Journey Management and Real-Time CX designed to help brands give business teams the freedom to explore and action on customer data, while helping technical teams extend and enhance existing technology investments to manage data governance, costs and performance. In this presentation and Q&A, Jessica shares the brands new playbook, which emphasizes autonomy for each of the brands, and how this approach will make the brands more nimble turning a time of immense change. As an industry, weve spent years collecting data on consumers and their habits as a way to understand how best to advertise to them. AdExchanger has announced the winners of the 2020 AdExchanger Awards, the leading global recognition program honoring excellence in digital marketing. In this session, Magnite will unveil new consumer research around how CTV viewers watch live programming, including live sports, with actionable takeaways for media owners and advertisers looking to more effectively engage in this arena. If you like zingers, you'll like this fast-paced fireside with Ovide, in which she'll share her sharp-witted views on Facebook's follies, the Metaverse and why, despite Facebook's name change to Meta, she's sticking with "Facebook.". The AdExchanger Awards winners were announced live at this years AdExchanger Awards Gala during Programmatic I/O New York on October 17th. The Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community. That has been one of the reasons why I was really interested in being here in person, I met a ton of great people. For this years Programmatic I/O New York, the AdExchanger editorial team is curating a special lineup of sessions, panels, and fireside chats that cover the topics that matter most to data-driven professionals. I can't imagine missing this event in the future!. "Creating a seamless platform for clients so they can increase their revenues is exactly what we set out to accomplish.". Adapex, the award-winning AdOps and adtech provider for publishers, is a finalist for a 2022 AdExchanger Award celebrating excellence in digital advertising and marketing. Genius Monkey is a finalist in the award category of Best Account Support by a Technology Company. Not only did we succeed in moving to the subscription model, we also unlocked many new revenue opportunities. Spend two impactful days with us and walk away with a year's worth of exclusive intel, insights, and strategies to take your digital marketing initiatives to new heights. OMD Worldwide. Login or Create an Account AdExchanger Awards 2022 Create a New Account Email Address First Name Last Name Company Name Job Title Primary Address Street Address Line 2 City Country State / Province Zip / Postal Code Website Phone # Required in the event we need to contact you regarding your account or submission (s). Finalists include Disney, New York Times Advertising, Future Publishing, The Wallstreet Journal/Barron's Group, Vox Media and Samsung, among other industry-leading brands.