It’s easy to mark down items or steer customers toward the cheapest option. “At peak times…we can add a new till instantly by switching on another iPad. Get all those 5 pillars right, and you’re bound to see positive results — in sales and your business overall. We’ve said it before, and we’ll say it again: doing good is good for business. Impulse buys, upsells, and cross-sales  can really add up, so if add-on sales and upgrades aren’t a big focus for you, see if you can make them a bigger part of your sales strategy. You are unable to understand what you should do to improve sales. Cultivate strong relationships with your suppliers and communicate with them often. Take advantage of this relaxed attitude by offering discounts on in-demand items, but also get creative with unexpected in-store marketing ideas to tailor to today’s shopper who is more interested in experiences now than ever before. Here’s are some general guidelines to follow: Having a great-looking store is just the first step. Heck, that’s 90% of retail help these days. Forecast demand – You can forecast demand by looking at historical data, current trends, and by factoring in a bit of your intuition. How to improve sales in a super market or any retail grocery & general provisions store, through effective data collection? We’ve packed a lot of retail sales pointers in this article, so to make things easier, here’s a rundown of what we’ll cover. Thanks to Pointy, Maxwell’s products are visible to shoppers in the area. We have 11 powerful retail marketing tips to help you increase your retail sales, both online and offline, starting with… #1: Run Beautifully Executed Google Shopping Campaigns. Running a retail store can be time-consuming. They’re also seeing orders ramp up over time. According to business owner Jacon McIntyre, this program has helped them with their customer service and retention. You can do this by setting up business listings on Google, Yelp, Facebook, and other platforms. That kind of vulnerability makes their choice to shop with you personal. “Sure, there are customers who take advantage, but you will build a loyal customer base who will continue to shop in your stores because they know they will be made to feel valued each time they walk in the door.”. Nagdimunov says that over 12 months, they’ve seen orders increase from 100 per month to 600 monthly orders. If not, what can you do to always have your shoppers front and center? A price-demand curve can … If necessary, tweak your stock ordering process so orders arrive promptly. When customers know they not only get good value from your store but that they can also expect a fun experience tailored to their needs when they visit, they will come to look forward to grocery trips. when people are waiting in line or if someone just needs to get “in and out” quickly.). “Refresh key in-store displays regularly to reflect what’s happening seasonally and locally to connect better with shopper needs.”. Bells and whistles like tiers, points, and stars cab come later. Francesca Nicasio is Vend's Retail Expert and Content Strategist. Leverage a solution like Pointy, which allows you to display your in-store products on Google without manually re-entering your inventory data. GMROI, sell-through, inventory turnover, product performance, and lost sales). Convenience stores account for 4.2% of sales, while specialty food stores hold a 3.4% market share. In-store promotions can increase product sales for all retail products, but this holds especially true for food products. You’ll find new menu recommendations, marketing ideas, seasonal suggestions, and more. What about the Independence Day or the holiday season? Case in point: IKEA. As a holiday of shopping event is draws closer, set up big, obvious signs to remind customers to go shopping for the occasion. If you’re using Vend, for example you can connect Vend and Pointy, and your inventory data will automatically be displayed on your Business Profile on Google Search and Maps when consumers search for your business name or, potentially, for a product that you have in stock. We can see this in action in Maxwell’s of Chelmsford, a retailer in Massachusetts that sells lawn and garden supplies, animal feed, and pet food. However, markdowns are bad for profit, and the cheapest option is rarely the best option for the customer. If sales are sluggish at your supermarket or grocery store, these four marketing tips and tricks may help. There is also a graph which shows the user the history of sales made across the period they have specified. What can you do right now to learn more about your target market? How to Increase Sales in Your Retail Grocery Store, dnn:COPYRIGHT runat="server" id="dnnCOPYRIGHT" CssClass="footer", Build & Grow Your Concession Food Business, Build and Grow Your Concession Food Business, http://www.colliers.com/-/media/files/marketresearch/unitedstates/2017-research-reports/2017-retail-spotlight-report-globaldata-part2-us-colliers.pdf, 3 Easy Ways to Grow Gourmet Popcorn Sales after the Holidays, 3 Simple Holiday Marketing Ideas for Grocery Retailers, Near your checkout lines, place a large checklist asking, “Did you remember…?” and, Do you have an artistically talented employee? To win them over, start by clearly communicating your health and safety measures. When Los Angeles was experiencing a heatwave in July of 2018, the folks at Total Wine cleverly sent an email with the very relevant subject line that started with “Beat the heat.”. Nick Stagge, VP of marketing at ExpertVoice, does a great job in elaborating on this best practice. Sales have slowed since as the panic buying eased and actually dipped below their pre Covid levels in both July and August. Take a day and visit several markets in your metro area. 1) Show your clients how they can benefit from increased sales through point-of-sale retail tests Real point-of-sale market tests will demonstrate how certain attractive and innovative products will increase sales per sqm. You can’t just take one tip and expect it to transform your business. We just walked you through a ton of ideas for increasing your retail sales. Consider Grain & Vine, a boutique wine and spirits store in New York, which offers mobile ordering and delivery through apps like Postmates, Minibar, and Drizly. If not, they’re too high and risk de-motivating your staff,” he wrote. “Goals should be achieved at least 70% of the time. Mark these items down, sell them and move on. According to 2017 a Colliers report, “For retailers, thinking beyond traditional retail practices to focus on offering true experiences can help strengthen customer traffic and other critical metrics….The evidence shows that where retail locations put these things in place – especially in terms of mixing non-retail offerings with retail – shoppers respond positively in the frequency of visits, the amount of time per visit and spend per visit.”. Here’s how you can avoid and address stockouts in your store: “Do implement a loyalty program that’s customized to your audience that can track and incentivize customer lifetime value and higher ROI from your top 20% of customers,” advises Michael Spencer, a content manager and futurist. Ensure that your store shows up in online search results, Display your local inventory in Google Search and Maps, Hire and develop employees who can provide exceptional customer experiences, Recognize that retail success doesn’t just come down to just one thing, displaying your inventory in Google Search and Maps, We’ve said it before, and we’ll say it again, tracking the right metrics (i.e. It created an app that leverages augmented reality elements. 1. The last thing you want is for shoppers to call you out for now walking the talk. Here are some tips to increase your sales. If you haven’t done so yet, establish a program that rewards your best customers. If you sell baby clothes, for example, then you want nearby customers to find your business whenever they run a search for “baby clothing store near me.”. No fluff. The retailer who merely watches the store's shelves can't maintain a proper balance between the right amount of merchandise and probable customer demand. An excellent way to do this is to use your point of sale system’s reporting capabilities to increase the visibility of your sales targets. Stay on top of your inventory to ensure that you’re stocking the right products at the right time. Train your team on products, selling techniques and your store “brand”. An excellent way to increase retail sales and introduce your business to new customers is to create an experience that aligns with your brand. Start by looking at your product and sales reports and identify your top items and how fast they’re selling. Once you’ve set your goals, communicate them with your team and keep them top of mind throughout the day. There’s a huge spike where grocery sales nearly double on February 10 and 11 Starting in March, when things got more serious in the U.S., sales were up 20% to ~30% nearly every day, with the mounting gains on the week of March 8, when much of the country started shutting down. Multiple studies have shown that today’s consumers are more inclined to shop at stores that are associated with a good cause. They simply have to be in the Christmas Elves’ system to be able to manage and redeem their rewards. With over 3.5 billion searches occurring on Google each day, it’s no secret that people use Google to shop. Start by actually talking to your shoppers, says Clara Mota, an independent consultant and brand manager. Our blog is your source for concession industry tips and tricks. As we mentioned in one of our previous posts on the topic, on-site product returns drive people into your store. KEA devotes tons of time and resources studying the cultures and habits of their target markets. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. Be sure to have them on hand for purchase next to each sample station to make it easy for customers to grab and go. A Guide to Store Layouts That Can Increase Sales A Guide to Store Layouts That Can Increase Sales. Doing so enabled IKEA to figure out what stresses people out when getting ready for work and what keeps them from getting out the door during the morning rush. Most of them of them use it straightaway, while some like to collect loyalty for bigger purchases. Some grocery stores offer specials at the checkout counter to trigger impulse sales. Take a look at this example from a Target store in Cerritos, CA. Tagged 10 steps to increase supermarket profits, best supermarket software, customer feedback for supermarket, Dialy-needs inventory management, Grocery store Queue buster, Increase supermarket sales, more supermarket happy customers, reduce customer wait time, supermarket combo pack management, supermarket offer suggestions Post navigation With that said, let’s dive into the post. This will give you a better idea of what items to orders, the quantities you need, and the dates that you need them by. As Vikas Gupta of Global Cloud Xchange puts it, you can convert walk-ins into regular customers by using “any economic or free communication tools like SMS (A2P), Whatsapp, FB page to share your everyday specials” or simply keep in touch with your customers. Create in-store displays that stop the shopper. Start by keeping your store well-staffed, particularly during busy periods. That’s why you need to ensure that each person who’s going through the returns process has an amazing experience. For instance, Fortune reports that the company once did a study of 8,292 people in eight cities to learn more about their morning routines. Maxwell’s doesn’t have an ecommerce site, but thanks to Pointy, customers can still explore the store’s products online.Shortcode. The average grocery store has a whopping 40,000-50,000 SKUs. Francesca Nicasio is retail expert, B2B content strategist, and LinkedIn TopVoice. With 29.7% of all e-commerce sales in the US coming from m-commerce, fashion retail chain American Apparel has decided to turn its customers’ smartphones into selling devices while in-store. That’s why we’ve curated a lengthy list of unique ideas for retailers to boost foot traffic and increase sales in their brick-and-mortar stores. Excellent customer service is the key to increasing sales. Jason says, “When we ring up a sale and the customer is in our system, we say ‘Oh okay, you have $23 in loyalty. Click below to learn how to set sales targets for your team members. Once the targets have been set, the user will be able to monitor their progress from the home screen. One way to do so is to host fun events. Listen to your customer to understand their needs and wants. In other words, don’t let seasons and events pass your store by. Taking the steps above will help you uncover valuable intel about your customers, which in turn will allow you to develop better products, services, and experiences. How to increase retail sales. Make the process swift and painless. Other examples of using services to improve retail sales performance include: Offering concierge service; Dedicated customer service or online chat line; Early access to new merchandise through store preview events; Personal stylist appointments; Participation in an advisory board or crowdsourcing opportunity; Convenience, à la Amazon Summer is the perfect time to implement special in-store promotions at your grocery store. “If brick and mortar stores want to maintain their relevance and boost sales, the should be customer-centric, interview people on the street about their products and shop using the 5 Whys technique. Because people often feel the need to reciprocate when offered free samples, you’re likely to sell plenty of the items you display. So, if you’re currently not engaging in Corporate Social Responsibility (CSR), it’s high time to find a good cause to support. Take your Google listing to the next level by displaying your inventory in Google Search and Maps. Speaking of which, if you’re constantly dealing with long wait times, an iPad POS system could be just the thing to speed things up. The Indian fashion accessories segment, the market was worth around US$ 3 billion in 2013 and is expected to grow at a CAGR of 12 percent touching US$ 6 billion by 2019. Retail is becoming a job of … Giving back and being more responsible with your practices doesn’t just help the world, it can also increase your sales. Examine the points below and see how you can use them to increase your grocery store profit margins. The key to success in increasing grocery store sales is to provide the customer an experience that he/she will cherish and talk about. British shoppers won’t even wait around that long. To continue driving traffic and sales, you need to keep your visuals fresh. We compiled some of the best answers in this post, along with additional commentary, tips, and examples. When people return to look at products after a distraction, they are more likely to buy and spend more. Aim for that level of customer-centricity in your business. Authenticity sells. Many of the products on your floor are time-sensitive. Online retail sales fell by 7.0% in July when compared with June, but the strong growth experienced over the pandemic has meant that sales are still 50.4% higher than February’s pre-pandemic levels. Try to apply that same level of creativity and relevance in your messaging. Now more than ever, consumers are turning to Google to find stores and products. As far as appearances go, we’re willing to bet that the company on the left gets more business. Take … A winning product assortment will help you win more sales. Target is one example of a store that covers all of its channel when communicating COVID-19 updates. Any event in the store attracts the customer’s attention - by having a table with a rep and free samples, you will garner attention for both your product and your brand. Because of the pandemic, many more shoppers are browsing retail inventories online before making it to the store. Research has shown about 45% of those who have opted for in-store pickup bought something else during their trip to the store.Shortcode. This will ensure repeat business and also bring in new customers through referrals. Fortunately for retailers, the science behind scent marketing isn’t just academic — major retailers like Nike found that scent marketing in retail stores “increased intent to purchase by 80%.” In another real-world scent marketing experiment, the smell of fresh-brewed coffee at a gas station increased coffee sales by 300%. When a customer is treated with a smile, even when they are returning an item (for whatever reason) they feel valued, and it creates an emotional sense of loyalty,” says Dena Brenner, a solutions engineer at Balance Innovations. Author, ... For grocery stores, that means the bread, milk and eggs. Or perhaps things are going great and you want to keep the momentum. “Make them feel wonderful when they step into your stores. © 2021 Gold Medal Products Co. All Rights Reserved. Have an inventory management system with stock level alerts, accurate reporting, and effective product ordering features. Using these grocery store ideas, you can go from being simply a food store to a place “of inspiration where shoppers connect with brands.”*, *http://www.colliers.com/-/media/files/marketresearch/unitedstates/2017-research-reports/2017-retail-spotlight-report-globaldata-part2-us-colliers.pdf. So, if you have a good and authentic story to tell, by all means, do it. According to owner Michael Nagdimunov, adding the delivery service increased their revenue by 25%. Consider this: whenever he holds a meeting, Amazon founder Jeff Bezos makes it a point to have an has an empty in the room to represent the customer, so they never lose sight of the people that they’re selling to. ... She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. Grow your retail business with Shopify POS Shopify POS is the market-leading point-of-sale system for retailers looking to capture and convert more customers. Make sure that you’re showing up whenever they conduct a search relevant to your business. Grocery store sales have been up consistently all year long so far in 2020. Instead of viewing and treating the task as a chore, have your associates handle returns with a smile. “My top tip is to be relevant,” says Karl McKeever, Founder and Managing Director at Visual Thinking. 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