. These cookies do not store any personal information. Packaging Digest is part of the Informa Markets Division of Informa PLC. The breakdown of product types and the amount of colors used for each is detailed above, with canned food, coffee, and ice cream very similar in terms of results. Packaging design (101) Food packaging (86) Innovative packaging (84) Creative packaging (66) Eco packaging (55) Product packaging (53) Other cool things (37) Labels and tags (36) Brand equity (32) Interactive packaging (24) Cardboard packaging (23) Categories. Packaging matters a great deal whether a consumer is attracted to a particular brand. Color psychology is the study of hues as a determinant of human behavior.Color influences perceptions that are not obvious, such as the taste of food. Color Psychology 1. And matching well with the overall packaging style, it helps your product stand out from the competition. Color in Marketing. Keep the target market in focus. To see which colors are used the most, Electrix Intl., a supplier of electrical enclosures and cable management systems, analyzed nearly 2,500 grocery products to reveal what hues are most used to assist and influence the buying habits of grocery … 7 Tasty Tips for your Food Packaging Design. People make their minds about product or people within 90 seconds. How do you determine which hue is best suited for a particular product’s packaging design? Color is the single most important product-intrinsic sensory cue when it comes to setting people’s expectations regarding the likely taste and flavour of food and drink. When picking the most suitable shade for your product packaging, you need to keep several things in mind. Color psychology plays a role in some of your favorite brand's logos, including fast food chains. Colors have qualities that can cause certain emotions in people. Package color has an effect on consumers and can draw them in or put them off. 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